Discuss a similar project 
THE CHALLENGE
Turn a complex service portfolio into clear buying paths
DotLynx needed clearer digital paths for decision-makers while maintaining a credible B2B voice across website, search, advertising and social content.
PROJECT OBJECTIVES
- Connect services with different buying cycles
- Align website, search content, paid activity and creative production
- Support conversion routes, forms, CTAs, analytics and iterative improvement
THE STRATEGY
One acquisition foundation across channels
Our work connects the website, search visibility, commercial content, paid campaigns and creative production so each channel supports the same buyer journey.
Improve the WordPress growth base
Use website strategy and continuous WordPress development to keep service pages, landing paths and forms aligned.
Build search and content structure
Connect technical SEO, keyword architecture, on-page improvements, commercial service pages and decision-stage articles.
Coordinate paid and creative work
Support campaign planning, setup, management and optimisation where project records support it, plus campaign visuals and social design systems.
SOURCE-REPORTED RESULTS
What did the project deck report?
No Google Ads evidence is attributed to DotLynx. The paid-search screenshots are presented elsewhere only as anonymised aggregate Multi Pixels experience.
FROM THE SOURCE FILES
Representative integrated workstreams
This case shows verified activities and representative deliverables only. No quantitative result is published because no supplied evidence ties a Google Ads account to DotLynx.
WHAT THIS SHOWS
A connected acquisition foundation
A connected acquisition foundation aligns DotLynx's website, search content, paid activity and visual communication.
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