Account ownership and access
Your business should retain administrative access, billing visibility and usable campaign history.
The best agency is the one that can connect search demand, account decisions and sales feedback to your commercial goal.
Reviewed by Multi Pixels Strategy Team · Updated August 2026
Practical decision guidance; final scope and cost depend on your business evidence.
Shortlist agencies that explain who owns the account, how conversions are validated, how search terms and negatives are managed, and how qualified outcomes return to optimisation. Relevant evidence and transparent decisions matter more than a guaranteed ranking or lead volume.
Your business should retain administrative access, billing visibility and usable campaign history.
The agency should validate forms, calls, WhatsApp, revenue or CRM outcomes before treating platform conversions as success.
Keywords, exclusions, ads and landing-page proof should answer the same buyer intent.
Reports should separate spend, delivery, qualified outcomes and the next decision.
Review the scope, source notes and outcomes inside our case studies before starting a conversation.
No agency controls demand, competition, auction costs or customer response. Ask for a testable plan, measurement rules and decision cadence instead.
It should define goals, markets, campaign scope, responsibilities, tracking, landing-page needs, reporting, fees and the media budget paid to Google.
Give both the same brief and compare diagnosis, assumptions, evidence, ownership, measurement and exclusions—not only the management fee.
Share the market, goal, budget and current setup. We will explain the most useful route without forcing a fixed package.