Media budget
Spend paid to Google, planned around demand, auction economics and the volume required to learn.
A useful budget separates what is paid to Google from the work required to make that spend measurable and commercially useful.
Reviewed by Multi Pixels Strategy Team · Updated August 2026
Practical decision guidance; final scope and cost depend on your business evidence.
Cost changes with account complexity, markets, campaign types, conversion infrastructure, creative needs and reporting depth. Compare proposals using the same scope and keep media spend separate from agency fees and one-off setup work.
Spend paid to Google, planned around demand, auction economics and the volume required to learn.
Research, build, optimisation, testing, meetings and reporting with clear account ownership.
Tracking validation, landing-page changes, call or CRM integration and consent requirements.
Copy, assets, feeds or landing pages priced separately when they are not part of monthly management.
Review the scope, source notes and outcomes inside our case studies before starting a conversation.
It should be shown separately. Media is paid to Google; management and production are professional services.
No. Percentage, fixed and hybrid models can work. Compare responsibility, complexity and incentives—not the label alone.
Market, offer, goals, expected lead or sale value, current account, required campaigns, creative, landing pages, tracking and reporting needs.
Share the market, goal, budget and current setup. We will explain the most useful route without forcing a fixed package.