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Audience, offer, channel roles, budget logic and success definitions agreed before launch.
SCOPE CHECKLIST / PERFORMANCE
What Should a Performance Marketing Agency Deliver?
A performance scope should make the commercial goal, responsibilities, measurement and next decisions visible.
Reviewed by Multi Pixels Strategy Team · Updated August 2026
Practical decision guidance; final scope and cost depend on your business evidence.
THE SHORT ANSWER
Delivery is a connected operating system—not campaign activity alone.
Expect documented goals, channel roles, account access, tracking, campaign operations, creative testing, landing-page collaboration and reporting connected to qualified leads or revenue. The proposal should also state what is excluded.
What should you compare before choosing?
Campaign operations
Build, QA, optimisation, search terms, audiences, pacing and documented tests.
Creative and conversion
Clear responsibility for assets, copy, feeds, landing pages and conversion tracking.
Reporting and ownership
Access, naming, data, qualified outcomes, insights, actions and decision owners.
PROOF BEFORE PROMISES
See how connected marketing works in real projects.
Review the scope, source notes and outcomes inside our case studies before starting a conversation.
Clear answers for a better comparison.
Should landing pages be part of performance marketing?
They affect conversion and message match. The scope must state whether the agency builds, advises or tests them.
How often should performance be reported?
Use a rhythm appropriate to spend and volume, with operational monitoring and decision-focused reviews.
Who should own advertising accounts?
The client should retain durable administrative access to accounts, billing, data and transferable assets.
TURN RESEARCH INTO A DECISION
Share your situation for a focused starting point.
Share the market, goal, budget and current setup. We will explain the most useful route without forcing a fixed package.